Introduction
Diamond Platnumz grew up in a musical family in Tanzania. His father was a DJ, and Diamond was exposed to a wide range of music from a young age. Diamond was influenced by African stars like Fela Kuti, Miriam Makeba, and Franco Luambo as well as American artists like Michael Jackson and Usher.
He started performing at the age of 7 in his father’s group and learned how to captivate audiences with his energetic dance moves and charismatic stage presence.
Diamond founded a musical group called Wasafi Classic Baby (WCB) in 2010. They began producing and promoting homegrown Tanzanian talent, gaining recognition for their catchy pop-infused bongo flava style. Diamond established himself as the star of the group with his smooth vocals, melodic hooks, and knack for crafting radio-friendly hits.
The WCB label gave Diamond creative control and allowed him to experiment. He embraced influences from Afrobeats, dancehall, hip-hop, and R&B to create a distinctly Tanzanian pop sound. His singles like “Number One” and “Kamwambie” dominated airwaves in East Africa, gaining Diamond fame and success.
Entrepreneurial Endeavors and Business Investments
As Tanzania’s most successful musician, Diamond Platnumz has built an impressive business empire. His entrepreneurial drive and investments in various sectors have contributed significantly to his $5.5 million net worth.
1. Real Estate
Diamond owns multiple properties in Tanzania, including a lavish mansion in Dar es Salaam as well as rentals and undeveloped land. He continues to invest in real estate, recently announcing plans to build a hotel.
2. Wasafi Media
In 2014, Diamond founded Wasafi Media, a record label and media company. Wasafi Media represents some of East Africa’s biggest stars and has a recording studio, TV and radio stations. The company generates revenue from music sales, streaming, advertising, and sponsorships.
3. Endorsement Deals
Diamond has landed lucrative endorsement deals with major brands like Pepsi, Vodacom, and Nice & Lovely. He promotes these brands on social media to his 10 million+ followers, in music videos and at live shows. These brand partnerships contribute significantly to his wealth.
4. Business Investments
Never one to miss an opportunity, Diamond has invested in various other businesses. He owns shares in a popular restaurant chain and a beach club. He also launched a clothing line called Wasafi Fashion House. Though some ventures have struggled, Diamond’s portfolio of investments helps insulate him from downturns in any single sector.
Relationships and Family Life
Diamond Platnumz has never been shy about his personal life and relationships. As an international celebrity, his romances and breakups frequently make headlines across Africa and beyond.
1. Relationships
Diamond has been involved with numerous women over the years and has fathered six children with four different women so far. His firstborn, a son named Abdul Naseeb, was born in 2010 to model Hamisa Mobetto. He then had two daughters, Tiffah and Nillan, with longtime girlfriend Zari Hassan between 2015 and 2017.
In 2018, Diamond fathered a set of twins, a boy and a girl named Prince Nillan and Princess Tiffah, with model Hamisa Mobetto. The relationships with Zari and Hamisa overlapped, causing drama that played out on social media and in the tabloids. Diamond and Zari eventually split, though he maintains a close relationship with his daughters.
Most recently, Diamond began dating model Tanasha Donna, who gave birth to their son Naseeb Junior in 2020. However, the couple separated shortly after. While Diamond’s complex personal life is often a source of controversy, he does seem to remain on good terms with his children’s mothers and takes an active role as a father.
2. Family Ties
Diamond comes from a large family with 18 siblings. His parents were also musicians, and he was born into a musical dynasty. His grandmother was a traditional healer who recognized Diamond’s musical talent early on. Tragically, Diamond’s father passed away when he was only 11 years old. However, his mother and siblings have been incredibly supportive of his career.
Several of Diamond’s brothers are also musicians and producers, and they often collaborate on songs together. His mother and siblings make frequent appearances on his popular reality show, where viewers get a glimpse into Diamond’s family life behind the fame. While complex at times, family is extremely important to Diamond, and their support has been instrumental to his success.
Diamond Platnumz’s Net Worth
Diamond Platnumz has built an empire and amassed an enormous net worth through his musical talent, business savvy, and determination. While his exact net worth is unknown, estimates put it at over $5 million USD as of 2021. Not bad for a self-made artist from Tanzania.
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Conclusion
Diamond Platnumz’s inspiring rags-to-riches story is a testament to the power of music, ambition, and African entrepreneurship. Though his massive net worth puts him in a league of his own, Diamond continues to invest in developing Tanzania’s music industry to create more opportunities for up-and-coming artists.
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